The better you are at communicating, the more tenants will feel at ease when they need to come to you with other issues down the road.
However, if you have a background in sales, commissioned sales, or upscale customer service, you could translate that background into a career as a Leasing Consultant!
Sales, marketing, and customer relations are all important aspects of gaining and retaining tenants for Lewis communities. Leases are complicated legal documents that need a scrutinizing eye to look over them before they are approved. It is important that the wording is clear and concise so that tenants can reasonably understand the policies they are agreeing to. Plus, Leasing Consultants are also responsible for gathering information about applicants before letting them sign the lease. This tends to include information about their work, criminal background, and history as a tenant.
Thankfully, the comprehensive training offered by Lewis prepares you for this detailed work. Finally, we often rely on Leasing Consultants to respond to maintenance requests. That means that as a Leasing Consultant, you will need to send out the appropriate communication to the Lewis maintenance team.
All of these things require the ability to see the forest and the trees! In other words, you will need to be able to look at the details and understand how they relate to the bigger picture. They might have helpful ideas for where you can look, or it's possible some current residents might be moving and their apartment could offer the perfect solution. Following up with potential residents is important because it can help show them you're dedicated to your profession and might reignite their interest in a certain property or apartment.
After showing a client a potential living space, consider calling or emailing them the next day to see how they feel about the property after having some time to think about it. If they say they're no longer interested, it can be helpful to follow up with, "I might have some other apartments that could match your criteria. What did you not like about the last apartment? If a client tells you they've decided to go with a different apartment or property, consider saving the client's criteria and contact them again in 12 months.
When you reconnect, be sure to ask them how they're enjoying their space and send some links or pictures of other properties that matched their criteria from your last meeting. If they're not a fan of their current living situation, they might be inclined to respond and possibly visit your recommendations. Responding to phone calls and emails is important for you as a leasing agent because it can be the primary source of communication between you and potential clients.
Setting aside an hour or two every day to respond to phone calls and emails is a great way to manage your time efficiently and maintain a positive reputation with your residents.
If you choose to read your emails in the morning, it can also be a great way to manage the rest of your day by scheduling property visits and client meetings or phone calls. Related: 20 Time Management Tips for Professionals. Keeping a checklist or to-do list is important because it can keep you organized and help you fulfill your daily and weekly job responsibilities.
At the start of every week, it can be helpful to write out your deadlines, meetings and property showings and organize them into a checklist. Working through the checklist can help ensure that you're not missing duties and can make time for other career-building activities, such as client outreach and networking.
Continuing to train and develop your skills as a leasing agent is important because it can help you improve your knowledge of leasing and your selling techniques. Whether you take classes online, read books or find other training through an apartment association, seeking additional job education can help you develop as a leasing agent and position you for success.
Another great way to practice your skills is to write a training manual for your specific area of leasing. Not only can it help you keep track of important area information, such as local businesses and accommodations, but it can also help you write down the skills you've learned to help retain the information and put it to practice in your daily responsibilities.
Closing techniques are tips you can follow to help you finalize leasing agreements and gain new residents. A few of these techniques include:. Sometimes working as a leasing agent can involve a lot of similar messages being sent to prospective clients and residents.
Taking the time to tailor these messages to be more personalized to each individual can help increase the receptiveness and appeal of the e-mail, possibly improving your chance of receiving a response. When writing emails or notifications, consider including at least one personal detail about the recipient. When trying to lease an apartment or property, different clients might ask very similar questions.
If this occurs, it can be helpful to create a single document that addresses each one of these questions proactively. Then when sending out emails or letters about the potential properties, clients and residents already have all the information they need.
This can save you and the resident time and hopefully reach their final answer on the property sooner. Learn everything you can about the properties you represent.
Research the demographics of the surrounding area, the average cost of utilities and the amenities that are attached to the properties. Be able to answer questions about other nearby tenants and always have full specs on a property you are showing, including square footage, signage restrictions, parking availability, zoning and land use details, as well as leasing terms. Develop long-term professional relationships with other people in the real estate industry. Join real estate organizations and networking groups, participate in trade shows and conferences and keep in regular contact with past and current clients.
Develop strong interpersonal communication skills. Successful leasing agents are able to effectively converse with a wide range of personality types. In particular, focus on skills of persuasion, which will help you become a more effective salesperson.
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